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Diana Derval

The Science of Colors: from Product to Experience Design

  • 40 min
  • 5 min
  • English
  • Biology, Design, Marketing, Physics, Psychology
  • 29
  • Certificate included

What is the course about?


Why do some people prefer black to red, matte to shiny? Why do they see a dress, gold instead of blue? Why are they relaxed by green and irritated by 3D? Welcome to the powerful world of colors.

The course will provide a deep understanding of the Science of Colors, through experiments, scientific findings, and business cases, from various countries and industries - including fashion, automotive, luxury, real estate, retail, and cosmetics.

Course Objectives

By the end of the Science of Colors course, participants will be able to:

  • Understand color perception
  • Predict color preferences
  • Design targeted customer experiences
  • Define appealing brand codes
  • Design eye-pleasing products
  • Adapt product designs and experiences locally

Course content

Welcome tour
Unit 1 - Color Perception
Unit 2 - Color and Light
Unit 3 - Background Color
Unit 4 - Color and Structure
Unit 5 - Color Preferences
Unit 6 - Color and Depth
Final Assessment

What is the target audience?

The Science of Colors course will appeal to:

  • Product and innovation managers UX/UI designers
  • Research and Insights managers
  • Design and material managers
  • Fashion designers and buyers
  • Interior designers and architects
  • Visual merchandisers and stylists
  • Neurosciences and sensory researchers
  • Professionals and students curious about colors and vision

What prior knowledge is required?


Course instructors

Selected Course Reviews

Overall Rating 5.0 (3 students)

Dr. Juan Luis Rossi
over 3 years

Extensive subject matter coverage, high quality relevant content and insightful actionable learnings

If you would like to find out what Zara, light physics, eye physiology, Louboutin, Red bull and Tiffany (among others) have in common, sign up for the online course 'The Science of Colors' by Professor Diana Derval. Diana Derval’s expertise will help you to grasp basic concepts as of how the eye and the brain work to process colors and shapes that lead to brand recognition, product preference and ultimately, the desired consumer experience.She makes the whole subject extremely approachable and relatable by combining the basics of physics, cell physiology, product design and marketing with examples of brands and products that we all can relate to or are familiar with. Needless to say, a pleasure hearing her insights and learning so much in only 45 minutes. Whether you are a marketer, a product developer or designer, this webinar is definitely a “Must”: extensive subject matter coverage, high quality relevant content and insightful actionable learnings.

Dr Abdulelah Al-Thagafi
over 3 years

I recommend this course

Very happy for completing and obtaining a certificate from DervalResearch on the Science of Colors: from Product to Experience Design. Thank you Prof. Diana Derval for the wonderful experience! I recommend this course for those interested in product management and consumer psychology.

Aiste Mudenaite
over 3 years

Really interesting findings and insights about colors

Just finished the online course The Science of Colors: from Product to Experience Design developped by DervalResearch. Really interesting findings and insights about colors. For example, Pantone 1837 or better known as Tiffany & Co. blue has been in the spotlight lately. No doubt it is a beautiful and well recognisable color but on top of that it is special because of the Haidinger's Brush effect, as explained in the course.


Course access including certificate

Get access to the content of the course and verify your course participation and learnings with an official document.

29 €*

Organisations & Groups

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(price varies depending on access amount)

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