Prof. Diana Derval

The Science of Colors: from Product to Experience Design

  • ESPRESSO
  • 45 min
  • English
  • Physics, Biology, Design, Psychology, Marketing

About this course

Overview

Why do some people prefer black to red, matte to shiny? Why do they see a dress, gold instead of blue? Why are they relaxed by green and irritated by 3D? Welcome to the powerful world of colors.

The course will provide a deep understanding of the Science of Colors, through experiments, scientific findings, and business cases, from various countries and industries - including fashion, automotive, luxury, real estate, retail, and cosmetics.

Course Objectives

By the end of the Science of Colors course, participants will be able to:

  • Understand color perception
  • Predict color preferences
  • Design targeted customer experiences
  • Define appealing brand codes
  • Design eye-pleasing products
  • Adapt product designs and experiences locally

Prior Knowledge

none

Audience

The Science of Colors course will appeal to:

  • Product and innovation managers UX/UI designers
  • Research and Insights managers
  • Design and material managers
  • Fashion designers and buyers
  • Interior designers and architects
  • Visual merchandisers and stylists
  • Neurosciences and sensory researchers
  • Professionals and students curious about colors and vision

Enroll or get in touch with us today!

We offer individuals and organisations professional development courses online.

Individuals

Certificate of participation

Verify your course participation and learnings with an official document

29 €*

Organisations

If you represent an organisation and would like to buy this course for several individuals, we would be happy to talk to you about the options and benefits of bulk purchasing.

We'll be happy to create a plan for you and your team.

* Our prices include VAT

Have a question?

We are ready to help! If you have any questions regarding the course contents please contact support@iversity.org.
Corporate clients please use our B2B contact form.