Prof. Diana Derval

The Science of Colors: from Product to Experience Design

  • ESPRESSO
  • 45 min
  • Englisch
  • Biologie, Design, Marketing, Physik, Psychologie

Über den Kurs

Overview

Why do some people prefer black to red, matte to shiny? Why do they see a dress, gold instead of blue? Why are they relaxed by green and irritated by 3D? Welcome to the powerful world of colors.

The course will provide a deep understanding of the Science of Colors, through experiments, scientific findings, and business cases, from various countries and industries - including fashion, automotive, luxury, real estate, retail, and cosmetics.

Course Objectives

By the end of the Science of Colors course, participants will be able to:

  • Understand color perception
  • Predict color preferences
  • Design targeted customer experiences
  • Define appealing brand codes
  • Design eye-pleasing products
  • Adapt product designs and experiences locally

Prior Knowledge

none

Audience

The Science of Colors course will appeal to:

  • Product and innovation managers UX/UI designers
  • Research and Insights managers
  • Design and material managers
  • Fashion designers and buyers
  • Interior designers and architects
  • Visual merchandisers and stylists
  • Neurosciences and sensory researchers
  • Professionals and students curious about colors and vision

What our customers say about the course...

Extensive subject matter coverage, high quality relevant content and insightful actionable learnings

,,If you would like to find out what Zara, light physics, eye physiology, Louboutin, Red bull and Tiffany (among others) have in common, sign up for the online course “The Science of Colors” by Professor Diana Derval.
Diana Derval’s expertise will help you to grasp basic concepts as of how the eye and the brain work to process colors and shapes that lead to brand recognition, product preference and ultimately, the desired consumer experience. [...]"

Show full review >
If you would like to find out what Zara, light physics, eye physiology, Louboutin, Red bull and Tiffany (among others) have in common, sign up for the online course “The Science of Colors” by Professor Diana Derval.

Diana Derval’s expertise will help you to grasp basic concepts as of how the eye and the brain work to process colors and shapes that lead to brand recognition, product preference and ultimately, the desired consumer experience.She makes the whole subject extremely approachable and relatable by combining the basics of physics, cell physiology, product design and marketing with examples of brands and products that we all can relate to or are familiar with. Needless to say, a pleasure hearing her insights and learning so much in only 45 minutes.

Whether you are a marketer, a product developer or designer, this webinar is definitely a “Must”: extensive subject matter coverage, high quality relevant content and insightful actionable learnings."


Dr. Juan Luis Rossi, Director Marketing EMEA New Categories, Freudenberg Home and Cleaning Solutions GmbH


I recommend this course

,,Very happy for completing and obtaining a certificate from DervalResearch on the Science of Colors: from Product to Experience Design. Thank you Prof. Diana Derval for the wonderful experience! I recommend this course for those interested in product management and consumer psychology."

Dr. Abdulelah Al-Thagafi, Lecturer in Marketing, University of Business and Technology, Jeddah, Kingdom of Saudi Arabia

Really interesting findings and insights about colors

,,Just finished the online course "The Science of Colors: from Product to Experience Design" developped by DervalResearch. Really interesting findings and insights about colors. For example, Pantone 1837 or better known as Tiffany & Co. blue has been in the spotlight lately. No doubt it is a beautiful and well recognisable color but on top of that it is special because of the Haidinger's Brush effect, as explained in the course."

Aiste Mudenaite, Luxury marketing manager, ISM/INSEEC Paris, and LVMH alumni

Melden Sie sich an oder kontaktieren Sie uns!

Wir bieten sowohl Einzelpersonen als auch Organisationen professionelle Online-Weiterbildungskurse an.

Einzelpersonen

Teilnahmezertifikat

Verify your course participation and learnings with an official document

29 €*
14.50 €*

Organisationen

Wenn Sie als Organisation Interesse an diesem Kurs haben und Kurszugang für mehrere Mitarbeiter kaufen möchten, informieren wir Sie gerne über die Vorteile von Käufen in größerer Menge.

Wir erstellen gern ein Angebot für Sie und Ihr Team.

* Unsere Preise beinhalten MwSt.

Haben Sie Fragen?

Bei inhaltlichen Fragen zum Kurs wenden Sie sich bitte an support@iversity.org.
Geschäftskunden nutzen bitte unser B2B Kontaktformular.