The Science of Colors: from Product to Experience Design

What is the course about?

Overview

Why do some people prefer black to red, matte to shiny? Why do they see a dress, gold instead of blue? Why are they relaxed by green and irritated by 3D? Welcome to the powerful world of colors.

The course will provide a deep understanding of the Science of Colors, through experiments, scientific findings, and business cases, from various countries and industries - including fashion, automotive, luxury, real estate, retail, and cosmetics.

Course Objectives

By the end of the Science of Colors course, participants will be able to:

Understand color perception
Predict color preferences
Design targeted customer experiences
Define appealing brand codes
Design eye-pleasing products
Adapt product designs and experiences locally

Course content

Welcome tour

6 min

Unit 1 - Color Perception

5 min

Unit 2 - Color and Light

7 min

Unit 3 - Background Color

5 min

Unit 4 - Color and Structure

5 min

Unit 5 - Color Preferences

5 min

Unit 6 - Color and Depth

5 min

Conclusion

2 min

Final Assessment

5 min

What is the target audience?

The Science of Colors course will appeal to:

Product and innovation managers UX/UI designers
Research and Insights managers
Design and material managers
Fashion designers and buyers
Interior designers and architects
Visual merchandisers and stylists
Neurosciences and sensory researchers
Professionals and students curious about colors and vision

What prior knowledge is required?

none

Course instructors

Aller au profil

Diana Derval

Researcher in human behavior

More about Prof. Diana Derval
Diana Derval, PhD, EMBA, is Chair and Research Director of DervalResearch, global research firm specializing in human behavior and preferences. Harvard Business Review contributor, Jury for CES Asia Innovation Awards, patented inventor of the Hormonal Quotient® (HQ) nominated for the Edison Awards and of the Derval Color Test® taken by 10 million people. Member of the Society for Behavioral Neuroendocrinology, and author of the books “Designing Luxury Brands”, "Hormones, Talent, and Career", and “The Right Sensory Mix”-finalist of the Berry-AMA Award for best marketing book and recommended by Philip Kotler- Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to identify, understand, and predict human traits, motivations, and behavior. She has accelerated the development of Fortune 500 firms including Sephora, Michelin, Sofitel, Philips, and L'Oréal. Diana Derval teaches Innovation, Luxury, Design Thinking and Neurosciences at Sorbonne Business School, IFA, Fudan/MIT and Donghua University. Over 25,000 professionals enjoyed her inspirational lectures, TEDx talks, and workshops from Paris to Shanghai.

Revue des cours sélectionnés

Note globale 5.0 (3 d'étudiants)

(5.0)

Dr. Juan Luis Rossi

environ 4 années

(5.0)

Extensive subject matter coverage, high quality relevant content and insightful actionable learnings

If you would like to find out what Zara, light physics, eye physiology, Louboutin, Red bull and Tiffany (among others) have in common, sign up for the online course 'The Science of Colors' by Professor Diana Derval. Diana Derval’s expertise will help you to grasp basic concepts as of how the eye and the brain work to process colors and shapes that lead to brand recognition, product preference and ultimately, the desired consumer experience.She makes the whole subject extremely approachable and relatable by combining the basics of physics, cell physiology, product design and marketing with examples of brands and products that we all can relate to or are familiar with. Needless to say, a pleasure hearing her insights and learning so much in only 45 minutes. Whether you are a marketer, a product developer or designer, this webinar is definitely a “Must”: extensive subject matter coverage, high quality relevant content and insightful actionable learnings.

Dr Abdulelah Al-Thagafi

environ 4 années

(5.0)

I recommend this course

Very happy for completing and obtaining a certificate from DervalResearch on the Science of Colors: from Product to Experience Design. Thank you Prof. Diana Derval for the wonderful experience! I recommend this course for those interested in product management and consumer psychology.

Aiste Mudenaite

environ 4 années

(5.0)

Really interesting findings and insights about colors

Just finished the online course The Science of Colors: from Product to Experience Design developped by DervalResearch. Really interesting findings and insights about colors. For example, Pantone 1837 or better known as Tiffany & Co. blue has been in the spotlight lately. No doubt it is a beautiful and well recognisable color but on top of that it is special because of the Haidinger's Brush effect, as explained in the course.

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