Diana Derval

Researcher in human behavior

More about Prof. Diana Derval
Diana Derval, PhD, EMBA, is Chair and Research Director of DervalResearch, global research firm specializing in human behavior and preferences. Harvard Business Review contributor, Jury for CES Asia Innovation Awards, patented inventor of the Hormonal Quotient® (HQ) nominated for the Edison Awards and of the Derval Color Test® taken by 10 million people. Member of the Society for Behavioral Neuroendocrinology, and author of the books “Designing Luxury Brands”, "Hormones, Talent, and Career", and “The Right Sensory Mix”-finalist of the Berry-AMA Award for best marketing book and recommended by Philip Kotler- Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to identify, understand, and predict human traits, motivations, and behavior. She has accelerated the development of Fortune 500 firms including Sephora, Michelin, Sofitel, Philips, and L'Oréal. Diana Derval teaches Innovation, Luxury, Design Thinking and Neurosciences at Sorbonne Business School, IFA, Fudan/MIT and Donghua University. Over 25,000 professionals enjoyed her inspirational lectures, TEDx talks, and workshops from Paris to Shanghai.