Prof. h.c. Dr. Uwe G. Seebacher (MBA)
Uwe Seebacher has a PhD in economics and business administration. He is known worldwide for more than 30 published books, 70 key notes and the B2B Marketing Podcast heard in more than 60 countries. As a consultant, manager and entrepreneur with over 25 years of professional experience, he has worked for the most enigmatic names such as Allianz, Andritz, Banco Santander, BASF, Bayer, Commerzbank, DaimlerChrysler, Deloitte, European Union, Generali, Hilton, Intercontinental, Perot Systems, UBS, Uniqa or even the Austrian Chamber of Commerce.
Uwe Seebacher is internationally known as a methodologist and his work is also the basis for the Template-based Management (TBM) approach, which was first published in 2003 and continues to shape corporate practice today.