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Prof. h.c. Dr. Uwe G. Seebacher (MBA)

Uwe Seebacher has a PhD in economics and business administration. He is known worldwide for more than 30 published books, 70 key notes and the B2B Marketing Podcast heard in more than 60 countries. As a consultant, manager and entrepreneur with over 25 years of professional experience, he has worked for the most enigmatic names such as Allianz, Andritz, Banco Santander, BASF, Bayer, Commerzbank, DaimlerChrysler, Deloitte, European Union, Generali, Hilton, Intercontinental, Perot Systems, UBS, Uniqa or even the Austrian Chamber of Commerce.

Uwe Seebacher is internationally known as a methodologist and his work is also the basis for the Template-based Management (TBM) approach, which was first published in 2003 and continues to shape corporate practice today.

Seebacher is the editor of the standard work in the field of modern industrial goods marketing, the B2B Marketing Guidebook but also the world's first book on the subject of Predictive Intelligence.

Courses

NEU AUF IVERSITY!
Die 5 Stufen zur B2B Marketing Excellence
de
ESPRESSO
Die 5 Stufen zur B2B Marketing Excellence
NEW ON IVERSITY!
The B2B Marketing Journey of Excellence
en
ESPRESSO
The B2B Marketing Journey of Excellence
NEW ON IVERSITY!
Template-based Management - A Guide for an Efficient and Impactful Professional Practice
en
ESPRESSO
Template-based Management - A Guide for an Efficient and Impactful Professional Practice
NEU AUF IVERSITY!
Template-based Management - Ein Leitfaden für eine effiziente und wirkungsvolle berufliche Praxis
de
ESPRESSO
Template-based Management - Ein Leitfaden für eine effiziente und wirkungsvolle berufliche Praxis
NEU AUF IVERSITY!
Data Management Excellence Journey
de
ESPRESSO
Data Management Excellence Journey
NEW ON IVERSITY!
Data Management Journey of Excellence
en
ESPRESSO
Data Management Journey of Excellence