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Digital Marketing – Strategies & Channels

Chapters 6 › Unit 6: Video is critical in today´s digital marketing world. How are you doing? View instructions Hide instructions

Video is critical in today´s digital marketing world. How are you doing?

In this assignment we ask you to think about how and where you’re currently using video.

Address questions such as:

  • What kind of videos are you (or could you be) using and where (e.g. how-to videos on YouTube or live videos on Facebook)?

  • What are (or could be) their intended goals (e.g. make product sales or get traffic)?

Chapter 6: Video

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Most of the times i am consuming video content on YouTube, Twitter and Instagram, since I am not a frequent user of Facebook. The buzz about Live-Video is strange to me, since I am not that into it and I am not sure, that it will have that much impact for marketing in the years to come, but of course i can be wrong. I might be not the right audience for it.
On YouTube I use a lot of how-to's and educational videos, e.g. for this course (guides how to use software etc.). The second part of my video consumption is based of off reviews, that is a big part of my decision making process before buying a product or using a certain service.

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