Digital Marketing – Strategies & Channels

Chapters 5 › Unit 5: It´s time for ... tools! View instructions Hide instructions

It´s time for ... tools!

Today, digital marketing is impossible without software and tools.
Especially for SEO, tools have always played an important role.

Therefore, this assignment is about using them! The question is: Use them for what?! The answer: Use them, for whatever suits your current situation best!

By the way, the "Five second test" (also listed under the link above) is something you should know and have used as a marketer - no matter which discipline you work in.

=> Let us know, which tools you have found to be useful (maybe you are already using some of them), if/ what you have learned and whether there are other tools you can highly recommend (does not need to relate to SEO/ serach only)

Chapter 5: Tools


Since I am quite new to the field of digital marketing, I can not speak about any new tools i could recommend, which are not listed here yet. From the chapters i have worked on in this course I would like to think that starting out with Google Analytics is a good idea, since there are a lot of how-to's listed in this course and on the entire web (e.g. Google Academy). Personally, this is my starting point for going more in depth in terms of digital marketing tools.

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