Digital Marketing – Strategies & Channels

Chapters 5 › Unit 5: It´s time for ... tools! View instructions Hide instructions

It´s time for ... tools!

Today, digital marketing is impossible without software and tools.
Especially for SEO, tools have always played an important role.

Therefore, this assignment is about using them! The question is: Use them for what?! The answer: Use them, for whatever suits your current situation best!

By the way, the "Five second test" (also listed under the link above) is something you should know and have used as a marketer - no matter which discipline you work in.

=> Let us know, which tools you have found to be useful (maybe you are already using some of them), if/ what you have learned and whether there are other tools you can highly recommend (does not need to relate to SEO/ serach only)

It´s time for ... tools!


The most valuable SEO data is that which helps you better understand your visitors and how they interact with your site. No tool quite delivers that data like Google Analytics, and none of the previous tools mentioned does a better job providing data that helps you understand the number that matters most – the bottom line.

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