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Core Elements of an Open Course

Massive Open Online Courses (MOOCs) are more than filmed lectures or static e-learning resources. They make use of online video in new ways and combine it with interactive elements as well as a social layer that encourages peer-to-peer learning.



Online video instruction is the core of open course teaching. These videos break down the content of an hour-long lecture into individual concepts that can be explained in short videos that are just a few minutes long.



Answering a few multiple-choice questions allows students to check for themselves whether they grasped the key concepts. Such interactive elements keep students engaged, ensure that they stay on track from week to week and provide immediate feedback to the instructor.



Students can post, browse and respond to other students’ questions in the context of a student forum. They can upvote questions and answers that they found particularly helpful so that the best content bubbles to the top.

What Others Are Saying

"I believe that online education will be an important building block of teaching in the future. (...) I see great potential in having the opportunity to learn no matter where you are. You don’t need to be in school or in a lecture hall of a university anymore and therefore I believe that this will dramatically change our lives."

Dr. Angela Merkel, Chancellor of the Federal Republic of Germany interviewed by Marcus Riecke, CEO iversity


The idea that students from around the globe can join a course taught by renowned faculty - that they can support each other, discuss problems, find answers, collaboratively engage with the material – is truly revolutionary.

Bernd Huber, President of Ludwig-Maximilians-Universität München


Nothing has more potential to lift more people out of poverty. Nothing has more potential to unlock a billion more brains to solve the world’s biggest problems. And nothing has more potential to enable us to reimagine higher education than the massive open online course, or MOOC platforms

Thomas L. Friedman, Pulitzer Prize Winner


Some new things are praised to the skies because people have a weakness for the shiny and novel. Others are hyped because they will obviously change the world, and it always takes the world a little while to adjust. MOOC's are of the latter kind.

Kevin Carey, director of the education-policy program at the New America Foundation

Why a MOOC Is Great for You

Massive Open Online Courses are the future of education. Professors can reach broader audiences, universities can share introductory courses and companies can teach workers as well as future employes and customers. Read on to find out why it is right for you!



Teaching an Open Course allows individual professors to teach more people than would ever be possible in a traditional lecture hall. Like publishing research papers or writing a textbook, an Open Course will be a lasting legacy that contributes to one’s academic reputation.



This is a chance for universities to prove that they are ahead of the curve. Showcasing their excellence will help institutions attract the best and brightest minds from around the globe. Educational analytics will teach pioneering institutions a lot about learning.



By showcasing their unique real-world perspective businesses can strengthen their employer brand. They can recruit the best and the brightest students based on their assessment results. In short: Teaching online courses is a great way for companies to do well by doing good.