My favorite brand is Apple. I think Apple WHY are innovation and simplicity. I always think of myself as a early adopter, I always like the latest gadget and technology since young. And I like to use products that are simple to use yet innovative.
In term of emotional connectivity with the Apple brand, I always being a person who like to keep matters simple, not complicated. In term of functional, I think Apple is easy to use and it's reliability and durable, I think by using Apple, it send out signals to others that I am innovative yet simple as my social and self expression.
In term of Apple marketing mix. Apple pricing is simple to understand and accept, and Apple ability to control their products price in the market reduce market price war among its distributors. In term of products, Apple keep it product range simple and easy to use. In term of place, Apple make sure that their products can be bought in every market place. In term of promotion, Apple promotion is simple and deliver straight to the point message which reflects its brand vision.