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Digital Marketing – Critical Success Factors

Chapters 3 › Unit 3: It´s time for some analysis...dissect the digital marketing strategy of your favorite brand View instructions Hide instructions

It´s time for some analysis...dissect the digital marketing strategy of your favorite brand

What is your favorite brand?

WHY is it your favorite brand? What is their WHY? Does your why and theirs match? What are the emotional, functional, social or self-expressive benefits they deliver to you?

And how is it reflected in their marketing mix, their 4P´s?

In case you need further instructions on how to tackle it, go to the additional material section of chapter 3.1 (e.g. there is an analysis of the marketing mix of Starbucks)

Apple

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My favorite brand is Apple. I think Apple WHY are innovation and simplicity. I always think of myself as a early adopter, I always like the latest gadget and technology since young. And I like to use products that are simple to use yet innovative.

In term of emotional connectivity with the Apple brand, I always being a person who like to keep matters simple, not complicated. In term of functional, I think Apple is easy to use and it's reliability and durable, I think by using Apple, it send out signals to others that I am innovative yet simple as my social and self expression.

In term of Apple marketing mix. Apple pricing is simple to understand and accept, and Apple ability to control their products price in the market reduce market price war among its distributors. In term of products, Apple keep it product range simple and easy to use. In term of place, Apple make sure that their products can be bought in every market place. In term of promotion, Apple promotion is simple and deliver straight to the point message which reflects its brand vision.

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