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Digital Marketing – Strategies & Channels

11 May 2017, 11:40 AM
Chapters 6 › Unit 6: Video is critical in today´s digital marketing world. How are you doing? View instructions Hide instructions

Video is critical in today´s digital marketing world. How are you doing?

In this assignment we ask you to think about how and where you’re currently using video.

Address questions such as:

  • What kind of videos are you (or could you be) using and where (e.g. how-to videos on YouTube or live videos on Facebook)?

  • What are (or could be) their intended goals (e.g. make product sales or get traffic)?

Handyman videos

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Video is definitely critical in today's digital marketing world. As a tools company, how-to videos would definitely increase purchase from the target end users. I would definitely upload these handyman videos on YouTube where tradesman and consumers can search for them. These videos would help increase awareness and knowledge on right product use. These will then help increase product sales.

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