Digital Marketing – Strategies & Channels

11 May 2017, 11:19 AM
Chapters 5 › Unit 5: It´s time for ... tools! View instructions Hide instructions

It´s time for ... tools!

Today, digital marketing is impossible without software and tools.
Especially for SEO, tools have always played an important role.

Therefore, this assignment is about using them! The question is: Use them for what?! The answer: Use them, for whatever suits your current situation best!

By the way, the "Five second test" (also listed under the link above) is something you should know and have used as a marketer - no matter which discipline you work in.

=> Let us know, which tools you have found to be useful (maybe you are already using some of them), if/ what you have learned and whether there are other tools you can highly recommend (does not need to relate to SEO/ serach only)

Google Analytics


Google Analytics is probably the more popular free web analytic service, used worldwide by different companies. The insights learned from using this service is invaluable. This platform conveniently helps businesses to analyze the important aspects of their end users and maximize budget spendings.

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