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Dieter Georg Herbst

Prof. Dr. Dieter Georg Herbst studied Economics (focus on marketing), Sociology, Journalism, Educational Science and Psychology at the universities in Frankfurt/Main, Berlin and Hagen (Germany). For 15 years, he worked in the corporate communications department of Schering, a global pharmaceutical company. In 1993 he created his first website. In 1994 he set up the corporations worldwide Intranet and helped establish the company’s website. He has been an executive partner in source 1 networks GmbH since 1999, and he advises companies all over the world.
Prof. Herbst is Honorary Professor of Strategic Communications Management at the Berlin University of the Arts (Germany) and head of the degree programme “Leadership in Digital Communication”:
He is also Senior Lecturer for Corporate Communication and Social Media at the University of St. Gallen (Switzerland), Visiting Professor at Antai College of Economics & Management, Shanghai Jiao Tong University (China), Lecturer L’Ecole de Design de Nantes Atlantiques @ Srishti School of Art, Design & Technology in Bangalore (India).
He is member of the “Member "Council of Internet Sages" and was elected “Professor of the Year” in 2011.
In 2015 the Digital Brand Lab was founded:
He has been teaching at company universities and advanced training institutions for many years. He has written 18 books. His website is:

Upcoming projects: "Digital Brand Management around the World". Explore the World of Global eBranding!