Dr. Ana Cruz is a multiple award winning marketer with over 15 years international experience in public, private, commercial, non-profit and environmental sectors.
Ana lectures in Marketing Communications and Brand Strategy, teaching at The University of Sheffield, International Faculty CITY College since 2010 in the Executive MBA, undergraduate and postgraduate levels.
Ana's contribution to the field of marketing and branding has been recognized with over 7 marketing awards in the UK. Awards include:
2008 - B2B Marketing Award (UK), best product launch.
2008 - Chartered Institute for Waste Management’s award (UK), best Sustainable Product Development of the Year.
2006 - Budma construction exhibition award (Poland), best stand.
2006 - B2B marketing awards (UK), best internal branding.
2006 - Economic Science and Research (ESRC) award innovation category.
2005 - British Academy of Management conference award, winner in the knowledge and learning track. Said Business School, University of Oxford, UK.
2004 - Construction Marketing Awards (UK), Best Technical literature.
Ana has been working for various corporations for the last 15 years in various marketing positions. In her last industry role in the UK, she was responsible for marketing, communications and engagement for WRAP , the delivery body of the UK's Environment Ministry (DEFRA). She was responsible for the Construction, Local Authorities and Recycling Industry sectors. Prior to that role she worked for Tata Steel Europe as Marketing Communications Manager, Brand Manager and Product Manager. She has also worked as a product designer in the events, exhibitions and packaging industries. Parallel to her career as a marketer Ana has lectured on a part time basis at Manchester University and the University of Salford in the UK.
Ana is regularly invited as a guest lecturer or keynote speaker in seminars and conferences, discussing topics of marketing, viral content, innovation in marketing, B2B marketing and brand strategy. Recently she was the key note speaker and ran a workshop at the Marketing 360 conference in Bucharest and was a guest lecturer at SNSPA University. Bucharest. Romania.
Ana’s standing in the profession is complemented with a strong commitment to teaching and learning and in implementing creative assessment methods. She is also a Chartered Member of the Chartered Institute of Marketing in the UK.