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Dr. Markus Husemann-Kopetzky

Psychological Pricing in Practice

  • PRO
  • 1h 23 min
  • English
  • Economics
  • 99

About this course

Learning Objectives: What will be covered in this course?

Psychological Pricing in Practice takes you by the hand and guides you through five powerful psychological pricing concepts that influence customers' price perception and purchase likelihood. A theory session explains each concept. A practice session follows up and illustrates their application

We discussed the following groups of psychological pricing effects:

  1. Anchoring Effects
  2. Compromise & Decoy Effects
  3. Bundling Effects
  4. Price Number Effects
  5. Computation Effects

All insights are backed by solid academic research, and the accompanying workbook provides respective references.

Who should attend this course?

This course is for business owners, marketers, (ad) designers, and pricing managers.

If you want to understand how customers perceive your prices and what you can do about them. Then this is the right course for you.

What are the prerequisites for this course?

Beyond your time commitment and your curiosity, there are no further requirements.

This course assumes that you have about two hours of time, and you are eager to learn about psychological pricing.

What is included in this course?

This course comes with ten recorded sessions on the theory and the application of five psychological pricing concepts. A comprehensive workbook summarizes the content we cover and leaves you with references beyond this course. To reflect on the course and to leave you with further inspiration for your own business, we offer additional quizzes and exercises.

What is this course NOT about?

This is not a general pricing course. In our time together we focus on the application of psychology to pricing decisions.

This is not a random collection of psychological pricing effects. This course aims to introduce you to five psychological principles that you could apply to various settings and decisions. In this way, we make the best use of your time. Instead of showing you a plethora of effects, we combine theoretical principles and their exemplary application to real-life situations. This combination might spark your inspiration for deploying those principles also to your specific business context. If you are looking for a comprehensive collection of psychological pricing effects, we also offer further references in this course. 

Is this just another theory course?

No. To equip you with the background of why these effects work and show you how these might be applied in the real world, each concept is explained in a theory session and demonstrated in a practice session.

In real-time experiments, you experience psychological effects yourself that make this course both valuable and entertaining.

What if I still have questions?

You are covered. The course instructor engages actively with the discussion forum and facilitates Q&A sessions via email.


Enroll or get in touch with us today!

We offer individuals and organisations professional development courses online.


Certificate of participation

Verify your course participation and learnings with an official document

99 €*
49.50 €*


If you represent an organisation and would like to buy this course for several individuals, we would be happy to talk to you about the options and benefits of bulk purchasing.

We'll be happy to create a plan for you and your team.

* Our prices include VAT
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Have a question?

We are ready to help! If you have any questions regarding the course contents please contact support@iversity.org.
Corporate clients please use our B2B contact form.