Prof. Dr. Claudia Bünte

Artificial Intelligence in Marketing

  • ESPRESSO
  • 47 min
  • Englisch
  • Marketing
  • 49
  • mit Zertifikat

What is the course about?

Is that artificial intelligence or can I throw it away? If you listen to the press, politicians and business leaders, you might think that AI is the best "since sliced bread". But then why do only 7% of the marketing managers in DACH use AI in their daily work? Apparently there is a difference between wish and reality.

The Espresso course therefore answers the most important questions that marketing managers currently have about AI in a pragmatic way:

  • Why is AI suddenly felt to be so important in business and the press?
  • Is AI really new?
  • What is AI actually, and how does machine learning fit in?
  • How do marketing managers see the benefits of AI today and in the future?
  • How is AI used in marketing today?
  • What types of managers are there in AI?
  • Which AI marketing tools already work in practice today and have proven to be successful?
  • What practical tips help making the use of AI in marketing successful?

Course content

Hello + Welcome
Why AI is important
What is AI?
Is AI = Machine Learning?
What do marketing managers think of AI?
How intensive is AI already used in marketing?
AI types in management
Best practice - Part 1
Best practice - Part 2
7 tips to to use AI successfully
Final Quiz

What will you learn?

You will find high-quality learning videos, additional materials, free access to the latest study "AI - the Future of Marketing", links to further information and a certificate of participation.

What you always wanted to know about artificial intelligence - practical and tangible.

What is the target audience?

The course is aimed at marketing professionals, people responsible for digitalisation and students in the field of marketing, PR, and advertising.

What prior knowledge is required?

Basic knowledge of business administration and marketing will help you to understand. Openness, the willingness to change and the will to implement.

Course instructors

Ausgewählte Bewertungen

Gesamtbewertung 5.0 (2 Teilnehmer)

(5.0)
Andreas Martinis
4 Monate
(5.0)

Not too long and yet not too superficial. Just exactly right

The course is something for all marketing people who want to learn the basics of AI in marketing in a compact and practical way. Not too long and yet not too superficial. Just exactly right. And not least because of the many great additional materials that allow you to delve even deeper into the field. The course teaches the basics about AI in marketing in a simple and comprehensible way. And the illustration of the possible applications and the naming of the various tools that are already available deserve special mention.

Manuela Frenzel
2 Monate
(5.0)

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Einzelpersonen

Kurszugang inklusive Zertifikat

Beinhaltet den Zugang zum Kurs und ein Teilnahmezertifikat als Download.

49 €*

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* Unsere Preise beinhalten MwSt.

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