Corporate Digital Learning

Chapters 3 › Unit 3: Help out Martina! View instructions Hide instructions

Help out Martina!

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Imagine Martina, a junior but enthusiastic project manager in her company’s marketing department. She was recently promoted to Senior Marketing Manager and Team Lead, supervising 3 other staff members she was previously colleagues with. Even though Martina is quite enthusiastic about her new position, she is also anxious about all the paperwork and new responsibilities. After the first few months, she is swamped with work, feeling shy to delegate and struggling to juggle her old tasks as a project manager on top of now reporting to management.

Martina’s boss feels she now needs to learn management and team leading skills, so she approaches her about getting trained. In order for the training to be effective, we need to identify her possible knowledge gaps and desired skills.

So think about what you want Martina to learn. How can you assess this and how do you want her to learn?

Start with the learning objective and design her training backwards. If you prefer to do this by hand, download the worksheet below.

1) What do you want/expect Martina to learn?
Formulate learning objectives and standards: What should Martina know, understand and be able to do by the end?

2) How will you know and make sure that Martina has learned it?
Determine assessment and impact measurement: How can Martina show what she has learned? What should she be able to demonstrate?

3) What learning experience do you want Martina to have?
Design instructions and decide on learning activities and content forms:
How do you want Martina to learn?

Help out Martina


One of the basic skills for every manager is the ability to plan, organize and motivate, as well as to monitor the people and processes. The “Training needs analysis” based on the opinion of Martina’s boss in this case shows that she has not enough experience in delegating and multitasking, as well as in time management. So the learning objectives here are to teach Martina the basic management skills in terms of:
Planning – enhancement of the strategic thinking, not focusing in her
previous duties
Organization – skills for delegation and time management
Motivation – people management
Monitoring – giving feedback, problem solving skills etc.

Assessment formats – trainer’s feedback and improvement in Martina’s overall performance.

Learning activities – I would recommend an online course for management skills containing roll plays and case studies, as well as a personal coach for Martina ( the sessions could be performed online).

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