Professor of Concepts and Aesthetics of New Media in European Media Studies, Department of Design, University of Applied Sciences Potsdam.
Winfried Gerling studied History of Art and Musicology at the GH Kassel, and Fine Arts at the HDK in Berlin. He co-founded an agency for interactive media and served as Creative Director, among others projects for the Museum of Modern Art (MMK) in Frankfurt / Main, the Gemäldegalerie Berlin, the Topography of Terror Foundation, and the German Pavilion at the Expo 2000. From 2000 – 2012, he was Dean of Studies of the European Media Studies at the University of Applied Sciences Potsdam and was instrumental in building and developing the study program. Since 2012, he has been Dean of the Faculty of Design at the University of Applied Sciences Potsdam.