Corporate Digital Learning

Chapters 4 › Unit 4: Gamification for Martina! View instructions Hide instructions

Gamification for Martina!

Do you remember Martina from chapter 2?

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You already defined her learning objectives.
You helped her create a culture of learning.
Now it is time, to think about gamification for her online training and learning. How can you add game elements and motivate her in her learning journey?

Need some inspiration for this journal exercise?

1) Article by John Hagel and John Seely Brown on how the online game World of Warcraft can help promote innovation - even on the job.

2) Knowledge@Wharton writes about how to use gamification in the health care sector in this article published on business insider.

3) Remember the example in our main material from HP? Here is the article by Chanin Ballance to read up upon their case.

4) is a Volkswagen initiative that wants to show how easy it is to support and engage people in simple tasks such as bottle recycling or respecting the speed control.

5) Or watch this video by Khan Academy, explaining some of their gamification elements on their platform:

Video by CenterScene

We are excited to see how we can all help Martina out.

Gamify Martina's development


Gamification is a truly buzz word today and we can't help seeing it on every site we visit.

Now, in Martina's situation, the first question to ask is "why" do we need to gamify her experience? I recently read an article in HBR explaining that many businesses blindly follow the trends - "Don't draft a digital strategy just because everyone else is..." - we can face the same situation here.

Martina has recently been promoted and she needs to prepare for her role as a manager. However, to make sure that she reaches the desired capability level, we would rather need to concentrate on what she needs to learn and how she needs to learn it.

Does she have peers with the same challenge? Does she have mentors she can shadow around her? Is her company culture actually suitable for gamification? What are the interests of the population we will be targetting with gamification (it certainly won't be one person). I am afraid we can't have a proposal on gamification before we clarify those points.

However, a great gamifcation opportunity for teams is a feedback app - assigning points and comments to your peers anonymously or not, every day/week/month/ad-hoc. With constructive feedback Martina will not only develop her management skills but her overall profile.

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