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Corporate Digital Learning

Chapters 4 › Unit 4: Gamification for Martina! View instructions Hide instructions

Gamification for Martina!

Do you remember Martina from chapter 2?

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You already defined her learning objectives.
You helped her create a culture of learning.
Now it is time, to think about gamification for her online training and learning. How can you add game elements and motivate her in her learning journey?

Need some inspiration for this journal exercise?

1) Article by John Hagel and John Seely Brown on how the online game World of Warcraft can help promote innovation - even on the job.

2) Knowledge@Wharton writes about how to use gamification in the health care sector in this article published on business insider.

3) Remember the example in our main material from HP? Here is the article by Chanin Ballance to read up upon their case.

4) Thefuntheory.com is a Volkswagen initiative that wants to show how easy it is to support and engage people in simple tasks such as bottle recycling or respecting the speed control.

5) Or watch this video by Khan Academy, explaining some of their gamification elements on their platform:

Video by CenterScene

We are excited to see how we can all help Martina out.

Gamification for Martina

0 comments

I tend to think Martina will be a very motivated learner since her new role depends on her acquiring management skills, but there could be ways to make the journey more interesting.

Since Martina is learning on her own, it might be difficult to create a game scenario unless the company had something pre-built, similar to what HP has done. But if there were other managers in the company who were going through a similar program, there could be some competition built in for the group.

An element we might use to motivate Martina could include a ticket to a marketing conference if Martina finishes her program by a certain date, or is able to engage her direct reports to a social platform where they share experiences/learnings/links that the team can use to complete a project.

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