A New Business Model for The Vegan Factory (assignment week 1)
I am Eva from the The Hague (Netherlands). During this course, I would like to create a business model for a vegan warehouse called (for now) The Vegan Factory.
In a nutshell The Vegan Factory will be the first warehouse in the world, based in The Hague, where you can only buy products which are, besides totally animal friendly, produced with sustainable and fair trade standards. Also we would like to sell recycled products. Products will be clothing, shoes, cosmetics, accessorize, home-, garden- and kitchen equipment, jewelleries, gifts and luxury groceries etc. Next to selling products there will be room for giving lectures, meetings and workshops etc. By working with a shop-in-shop formula, other vegan friendly entrepreneurs can sell their products or services as well. It is explicitly the meaning the it will be an open and community-driven organisation so everybody who wants to join and has the same values and standards, is welcome. Besides the warehouse, we will run a webshop (which already existed for a while successfully).
The community which I am making my NBM for/with:
In terms of ‘who are the costumers’, the community will be ‘everybody’, since it is a warehouse where everybody can buy products. By starting a vegan warehouse, we want to show consumers that it is very easy to buy good, luxury, sustainable and affordable vegan products.
In terms of ‘who do we need to build the warehouse’, the community need to exists of:
• Retailers/owners of products who meet our standards and want to cooperate
• Investors who believe in the concept (financing by crowdfunding)
• Maybe the local government for providing an affordable location in the centre of The Hague