Claus Ebster is an associate professor of marketing and business administration at the University of Vienna and president of Market Mentor, a consulting company specializing in marketing strategy, consumer research and store design. As a researcher, Claus Ebster has focused on studies related to store design, environmental psychology, merchandising and sales techniques, which he has published in international academic marketing journals. As an educator, he has for over a decade taught courses in store design, consumer behavior, marketing research and marketing strategy. As a consultant, he has advised both retailers and service businesses on the effective use of store design and merchandising techniques. Claus Ebster holds an MBA from Fordham University, NY, a Master of Science in Marketing from Northwestern University, IL and a PhD from the University of Vienna.