Digital Marketing – Critical Success Factors

Chapters 2 › Unit 2: WHY are you doing the things you do? View instructions Hide instructions

WHY are you doing the things you do?

Prioritizing your to-do-list by looking at WHY

Primer: This assignment consists of 2 options - choose 1:


Like most marketers, you will have an overwhelming to do list. To help you prioritize it and maybe also to get rid of some tasks, we would like to ask you to:

1. Write down your marketing campaign or program related tasks or projects (depending on what is more suitable for your job situation).

2. Then probe them with WHY. WHY are you running that project or WHY are you doing this task? Ask WHY until you come to an answer that is related to an outcome that is beneficial to your business.


If you don´t have any marketing or program related tasks, do the same with other tasks you are dealing with.

PS 1: This assignments only refers to tasks or projects that are related to things/ information you can share with others. Because there is no "private option" setting. You can either choose to share it with your course members only or with the whole iversity community (See last point in the journal entry "Permission")

PS 2: Approaching everything with "WHY?" in mind is a habit. The more often you do it, the easier it will get. : )

WHY i'm starting my digital asset


as i learn about digital marketing, from 2nd chapter i realized that we should run the digital asset with knowing and clearly understand regarding the objectives of that digital asset.
For me, my project to create company digital asset is to gain awareness for our brand to end user.
and from 2nd chapter, i know what should i do to make my digital asset works. I should keep testing it and monitoring the data to create the content that can be understand and accepted by end user.
because we can't use the same method or content to end user.

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