The Business Communication Programme

Get certified in key communication skills: Master presentations, marketing and analytics

THIS BUNDLE IS NOT FOR SALE. PLEASE PURCHASE THE COURSES INDIVIDUALLY.

Effective communication is key in today’s business world. That’s why iversity brought together the courses to teach you the required skills to succeed: The Business Communication Programme combines a unique curriculum from top institutions from academia and the industry. With flexible online learning you can master communication in words, visuals, data and marketing at your own pace. Join a community of professionals and pave the way to great new career opportunities.




By the end of the programme, you will:

These skills benefit groups including:

  • be a captivating presenter and clear visualiser,
  • feel confident in meetings, negotiations and conferences,
  • know how to increase revenues by understanding your customers,
  • be an expert for digital trends, methods and tools
  • take away an evaluated project and certificate to show clients, current and future employers
  • Entrepreneurs and small business owners
  • Managers and team leads
  • CEOs and top-level management
  • Freelancers and self-starters
  • Anyone with the interest and drive to improve their business communication skills





Your Curriculum: Communication Skills That Every Professional Needs

The curriculum consists of two modules. In the mandatory first module, you will learn to get your message across with words and visuals. In the second module, you can specialise in marketing or customer analysis, or take both courses. The entire program requires a workload of approximately 80 hours. Remember, all of these courses are also a lot of fun. Besides engaging lecture videos and interesting homework assignments, you will learn through peer interaction. This includes using personal online study journals that you can use, share and follow.


Communication lies at the heart of any good employee, colleague or company leader. But how do you collect ideas in a team? How do you make these ideas heard? How do you convince coworkers, clients or investors that your ideas are great?

The first module from our Business Communication Programme is comprised of two courses: In “Visual Thinking for Business”, WHU professor Christoph Hienerth teaches you the art of using visuals to brainstorm ideas, develop concepts and present them in a visual form. Next, you will take the course “Presentation Skills for Business” in order to improve the way you speak and present to an audience.


Once you’ve learned to be a great communicator, it's time to take it to your customers! In order to get a certificate, you only need to attend one of these two courses, although you are welcome to take both:
  • a) Engage with your target audience in “Digital Marketing Leadership”, and learn everything about the complex world of branding, channels, customer journeys and how to make optimal use of digital marketing tools.
  • **OR**
  • b) Understand what your customers need by analysing relevant data. In the course “Predictive Analysis in Commerce” you will learn key techniques that use data analytics to increase customer happiness and maximise revenue.




What You Get: Discover Your Excellent Programme Benefits

Obtaining a degree in Business Communication at a business school can easily range from 5,000-100,000€. On average, a 10-hour on-site seminar in business communication costs about 1,200€. For a fraction of the price, you can get certified with an organised curriculum of high-quality courses designed to give you a solid foundation in the subject. It is online, making it flexible for your busy life, and opening you up to a global community of other professionals to exchange and interact with.

If you subscribe to the Complete or Extended Programme, you will finish with a final project. Your final project will give you the opportunity to show what you have learned in your courses. This way you will have something tangible to take away from the Programme - for yourself and to share with current and future employers.

Your final project will consist of a video presentation. In this presentation, you will be required to show your visual thinking and presentation skills acquired in Module 1. You will be asked to do this by including visual elements and filming yourself during your presentation. Your presentation topic will be based on your chosen course from Module 2. This way you will be able to prove your skills in all three courses.

We recommend that you complete all courses before starting your final project. However, you can begin as soon as you are taking your third course. You can turn in your final project as early as May 2016. It will then be evaluated by an expert in your chosen field, who will provide a written evaluation.





Upon completion of the Complete or Extended Programme, you will receive a graded certificate. With the certificate, you will receive an official document validating and outlining your course successful participation. To receive your certificate, the only requirements are:
 
  • An 80% completion rate of all three courses necessary for your project.
  • Handing in your final project and successfully passing the evaluation.
Once your receive your certificate, it will display:
 
  • Your curriculum, including the completion rate of your courses. The more you learn, the more will be displayed.
  • Your final project in the form of the title and a short description of your project as well as a hyperlink to your video presentation and, if you wish, the corresponding assessment from the evaluating expert.


The courses are offered by senior educators from a unique mix of leading institutions from both academia and the industry:


Prof. Dr. Hienerth
Alexandra Maratchi Legrain
Prof. Dr. Jürgen Seitz
Steven Kraal
Chair of Entrepreneurship and New Business Development
Co-founder & CEO of Homuork
Professor for Marketing, Media and Digital Industries
Principal consultant at VODW



By subscribing to the Business Communication Programme you get access to a community of employees from leading European companies. Connect with like-minded professionals and grow your network with others passionate about learning and striving to receive a well-rounded education in key business areas.

iversity is recognised by major players in business. This is why Google and Shell declared iversity a Lighthouse Project in Higher Education (Consensus Award). This is why Deutsche Bank awarded iversity the 2015 Landmark in the Land of Ideas award. And this is why we initiated a corporate partnership with KPMG, one of the big four auditors worldwide.







Your Programme: Choose The Programme That Best Fits Your Needs


Which offer do you prefer? View your options below and subscribe to the programme of your choice. Are you already enrolled in one or more of the PRO courses offered? Contact our Course Services team (support@iversity.org) and they will provide you with your personal upgrade offer.

Want to subscribe in the Complete Programme? Great choice!

Here’s what you get:

All Course Access   Full Customer Support
Gain access to 4 PRO courses normally priced at 399€ each. Watch 5+ hours of high-definition lecture videos, use 40+ hours of study materials and 15+ hours of additional resources. Test yourself in 80+ quizzes, connect with the Programme community and share your progress in your learning journal.   Whether your are sharing your questions in the forum, contacting us via email or calling us for more information, our Customer Support team will be happy to help you. We will smooth out any problems right away, so that you can completely focus on your learning experience.
 
Final Project   Programme Certificate
Your final project will consist of a video presentation, which you will create to show the skills you've acquired in the Programme. Your presentation will be evaluated by an expert in your chosen field from Module 2. The evaluation will include a written evaluation of your work.   Once you complete the Programme, you will receive a programme certificate. This is an official document validating and outlining your successful participation. It will show your curriculum, your final project, incl. title, description and a hyperlink to your video presentation.
 
Expert Training Session
You will have two 90-minute sessions with an expert from the Business Communication Programme. In these sessions, you will have the opportunity to get valuable tips, ask burning questions and receive additional feedback on your project. Your sessions will be scheduled according to availability.


1599 €*
* Our prices include VAT
Visual Thinking for Business - Make Your Point
en
PRO
Visual Thinking for Business - Make Your Point
Presentation Skills for Business
en
PRO
Presentation Skills for Business
Digital Marketing – Critical Success Factors
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PRO
Digital Marketing – Critical Success Factors
Predictive Analytics in Commerce
en
FREE
Predictive Analytics in Commerce
Final Project & Community: The Business Communication Programme
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PRO
Final Project & Community: The Business Communication Programme

Visual Thinking for Business - Make Your Point

In today’s business environment, your success depends on being seen, heard and remembered. Integrate visual communication elements, command attention and master complexity in business meetings and presentations.

Attention is the most valuable currency in today’s dynamic and fast business environment. How can you clearly communicate complex ideas and project plans? How can you generate interest and captivate your audience? The answer lies in "Visual Thinking", a growing trend that originates from Silicon Valley and the Stanford D-School: practitioners as well as researchers have realised that the more complex, dynamic and electronic the business environment becomes, the more important it is to be able to master such complexity via visualisation in meetings, presentations and discussions.



This is the first public online course offered by the top-tier business school, the WHU - Otto Beisheim School of Management. The Economist places WHU's MBA programme at #6 in the world and the Financial Times calls it the #1 MBA and Masters in Management programme in Germany. The regular course is one of the highest student-rated courses in the WHU MBA programme. The course is taught by the award-winning Prof. Dr. Christoph Hienerth, the Chair of the Entrepreneurship and New Business Development at WHU.



By the end of this course, you will master two very important tools:

Elementary drawing skills

You will learn to create representative objects and artefacts as well as people and characters. This includes:

• Revealing essential problems everyone faces in drawing and overcoming your fears

• How to draw and visualise simple forms, people, perspective and the third dimension

• Making drawing a daily habit and a simple routine

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Visual presentation skills in the business setting

You will learn visual structuring methods so that you can transfer elementary drawing skills to the business environment and explain complex concepts with the common language of visualisation. This includes:

• Visual thinking and communication techniques

• The visual setting in meetings (flip-charts, whiteboards, blackboards, etc.)

• Some psychological aspects of communication between the presenter and the audience

• Essential visualisation tools for business

• The option to take your skills to the next level using free electronic drawing software

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Who should take this course?

The course learnings can be applied to many expertise levels and sectors. Both inexperienced and experienced presenters and workers in the business world, even creative designers and artists who want to develop a business edge, have a lot to gain from the course material and lectures. More specific groups include:

Team Leads and Managers

• Communicate strategies more clearly by visualising key take-aways

• Improve meetings and presentations by using whiteboard sketches rather than boring power-point slides

• Reduce the time needed to create strategic documents

Sales Agents and Account Managers

• Create unique sales documents in less time

• Give presentations that stand out and make sure your leads remember you

• Be able to create engaging material on-the-fly and less dependent on prepared documents

Strategy, Business and Product Developers

• Simplify and explain complex systems by using visual structures

• Improve your ability to sketch and structure new ideas and concepts

• Take on new information and quickly integrate them into your concepts


What is included in this course?

By enrolling in this course, you will gain access to:
All Course Material
Challenging & Fun Assignments
Interactive Global Community
Flexible Time Management

Upon completion of this course, you will receive :
A Statement of Participation

In addition, this course offers flexible time management. With a workload of 12-16 hours, the suggested course length is about 4 weeks. If you can’t spare 3-4 hours a week or would rather finish the course faster, you can do so as well. Take as little or as much time as you need and complete the course at your own pace.







Want to discover the online learning experience?

Presentation Skills for Business

The ability to speak in public and communicate professionally are essential business skills. This course provides you with the techniques and resources you need to prepare and deliver convincing, persuasive and effective presentations.

Do you get nervous before presentations? Do you want to learn how to convince your audience of your ideas and arguments? When communicating ideas to others, you have to be persuasive and confident and it is important that you understand your audience and can adapt to the situation. Speeches and presentations in the business world are no different.

Your career depends on you being able to positively present yourself, whether in a meeting or at a conference. However, public speaking doesn't have to be scary, it can even be fun and you can excel at it by applying the right skills and techniques.

In five weeks, you will:

• Understand how to convince different audiences

• Discover your communication style

• Know how to structure clear and concise presentations

• Deliver those presentations professionally and persuasively with real confidence



We will analyse famous speeches, those of politicians and entrepreneurs, to identify their successful approaches as well as weak spots, incorporating these learnings in our own presentations in an interactive and fun way.

Experienced coach and lecturer, Alexandra Maratchi (Homuork CEO) will lead the course, guiding you through a variety of techniques to help prepare, structure, rehearse and deliver a great speech. Presentation Skills for Business is a course developed by Homuork in collaboration with professor Joan Francesc Cánovas from Universitat Pompeu Fabra (UPF) in Barcelona and other international Public Speaking experts who share their research and insider tips, illustrate effective techniques and ensure you get a well-rounded view of the success factors in public speaking.

What will I learn in this course?

The course enables you to learn the essential skills to enhance their presentations and become confident and persuasive while presenting. In addition to taking the course and exchanging with peers, you will develop an understanding of different communication styles and subsequently apply them to daily conversations.

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Who should take this course?

There is always scope to become a better public speaker. The course learnings can be applied to many expertise levels and sectors, eg:



Team Leads and Managers

Entrepreneurs and coaches

Entry-level employees



Learn how to:

• read and respond to your colleagues

• communicate more effectively in a team

• deliver better presentations in meetings

• become a better speaker at public events and conferences


What is included in this course?

By enrolling in this course, you will gain access to:

• All Course Material

• Challenging & Fun Assignments

• Interactive Global Community

• Flexible Time Management

• German & English subtitles



Upon completion of this course, you will receive:

• A Statement of Participation

In addition, this course is self-paced, which means that it offers flexible time management. With a workload of 12-16 hours, the suggested course length is about 5 weeks. If you can’t spare 2-3 hours a week or would rather finish the course faster, you can do so as well. Take as little or as much time as you need and complete the course at your own pace.

Want to discover the online learning experience?

Digital Marketing – Critical Success Factors

Digital marketing has changed tremendously over the last few years. At the same time, there has never been more pressure on marketers to reach their goals. Learn the skills that underlie any effective digital marketing activity today.

Are you under pressure to reach better results with your digital marketing? Do you sometimes struggle to measure the impact of your digital marketing activities? Do you have a hard time keeping up with the rapid changes in the field?

No wonder. Digital marketing has never offered more opportunities to engage with customers and sell products & services - but at the same time, it has never been more complex.

By interviewing leading experts and explaining key concepts, we unlock the critical factors that make digital marketing communication successful - independent of specific strategies and channels.

Our guidelines will help you to cut through complexity and structure your activities. We will focus on the crucial elements in each discipline and give you useful tips for your daily marketing efforts.

Join this course to take your knowledge to the next level with the skills that underpin every effective digital marketing strategy in today’s complex marketing reality.


What will I learn in this course?

This course will teach you about the critical factors that underlie every successful marketing strategy. You will learn about the new marketing reality and how it affects the way you should design your online marketing activities. We will introduce you to the mind-set of effective digital marketers such as acting agile and operating performance driven. We will teach you about the ideal campaign setup, show you how to improve conversions and how to measure success.

  1. The new marketing reality

    • 5 key drivers in the media landscape
    • Overall shifts in digital marketing
    • Consequences for marketers
  2. The mind-set of effective digital marketers

    • Chase your WHY or waste your budget
    • Address WIIFM (What’s in it for me, the customer?)
    • Act performance driven and be agile
  3. Analysing and developing customers

    • Identifying your ideal customer
    • When, where and how to promote
    • Two new forces in the sales funnel
  4. Marketing goals & metrics

    • Knowing what to go for and how to measure it
    • Optimizing for conversions
    • Knowing how much to spend


Who should take this course?

This course is particularly valuable for marketing professionals responsible for a product or product category as well as consultants. However, anyone who wants to shift their career path, boost their CV, move up in a company or have a better understanding of marketing in a digitized world, has a lot to gain from it as well.

This course is tailored to people who want to get a holistic understanding of the field. People who want to learn specifically about specific strategies and channels (such as content marketing or facebook advertising, we recommend our second course Digital Marketing – Strategies & Channels.

Top-level management responsible for high-level business and revenue-driving strategies.

Traditional offline business managers and marketers who want to learn more about digital marketing opportunities.

Middle and entry-level management looking to move into higher positions of responsibility.

All marketers and product managers responsible for attracting and developing customers online.

Entrepreneurs building a digital business or a business relying on digital communication.

Anyone looking to change their career in the direction of digital marketing.


What is included in this course?

By enrolling in this course, you will gain access to:

• All Course Material
• Challenging & Fun Assignments
• Interactive Global Community
• Flexible Time Management

Upon completion of this course, you will receive:

• A Statement of Participation

In addition, this course offers flexible time management. With a workload of 12-16 hours, the suggested course length is about 4 weeks. If you can’t spare 3-4 hours a week or would rather finish the course faster, you can do so as well. Take as little or as much time as you need and complete the course at your own pace.

Certificate of participation

Verify your course participation and learnings with an official document

Do you want to receive an official document to verify your course learnings and hard work? You want to hang it on the wall or show it off to your boss? Once you have completed the required amount of the course material (i.e. video/text lectures, quizzes and assignments), you can receive your Certificate of participation. This is an official document that confirms your active participation in the course. The Certificate of participation includes your name, the instructor’s name and a description of the course.

Final Project & Community: The Business Communication Programme

Excited to meet other learners? Ready to earn your certificate? Find out how to make the best of your learning experience at iversity and what is required to successfully complete the Programme.

Here you can find further information on the final project and the programme community accessible through the Business Communication Programme. In this programme iversity brought together the best institutions and instructors to teach you the required skills in the field: The Business Communication Programme combines a unique curriculum from both top institutions in academia and the industry, with flexible online learning. You can master communication in words, visuals, data and marketing at your own pace with a community of professionals worldwide. In the following, you can learn more about how to successfully complete the Business Communication Programme and how to join the programme community.

Participate in the programme community

Sharing your questions, ideas and feedback with others is an important part of the online learning experience at iversity. Connect with like-minded professionals interested in advancing their career. Share your progress in your learning journal, get feedback from other learners, and compare notes for courses.
We encourage you to ask all questions concerning the Programme in the forum. If other learners aren't able to help you, our support team is happy to answer any additional questions you may have.

Hand in your final project

Your final project will give you the opportunity to put your newly acquired skills and knowledge into practice. You will be able to show what you have learned in the Programme and develop a project that shows your individual progress. This way you will have something tangible to take away from the Programme - for yourself and to share with future employers.

What is required for my final project?

Your final project will consist of a video presentation. To complete your final project you will be required to:

  • Complete Module 1: "Visual Thinking for Business" and "Presentation Skills for Business"
  • Develop a topic for your project based on one course of your choice from Module 2: "Digital Marketing Leadership" or "Predictive Analytics in Commerce"
  • Create a video presentation about your chosen topic. This presentation is supposed to prove your skills in three areas:
  1. Visual Thinking: Visual elements need to be an integral part of your presentation. Include visuals that support the content of your presentation and show your visual thinking skills.
  2. Presentation Skills: By filming yourself, you will be able to show your presentation skills. Make sure you are clearly visible during the presentation and that your voice, posture and gestures fit your message.
  3. Chosen Course: Base your presentation on your chosen chose. Your presentation should focus on a topic in that area to show the expertise you acquired by taking the course.

How do I hand in my final project?

Record a video presentation about your chosen topic that shows the visual elements as well as the presentation skills you have developed. If you are satisfied with your project, simply upload it to the platform. Please don't forget to add a title and a short description including which course your presentation will be about. More detailed information about the process will be given closer to when the upload will be available.

When do I have to hand in my final project?

We recommend that you complete all courses before working on your final project. However, you can get started as soon as you are taking your third course. You can hand in your final project starting in May 2016. There will be two evaluation rounds: The first will be in July, the second will be in December. You can hand in your project any time until 30 November 2016 and it will be automatically submitted to either evaluation round.

Who is evaluating my final project?

Your final project will be evaluated by an expert in your chosen field according to previously announced criteria. The evaluation will include a written assessment of your work. You will be able to access it in the form of a comment below the journal entry you used to upload your final project. Your comment will be visible to you as soon as the evaluation round is over.

Receive your certificate

To receive your certificate, all you need to do is hand in your final project. To get a maximum out of your learning experience, we recommend that you complete all available courses. However, the only requirements for receiving your certificate are:

  • An 80% completion rate of all three courses necessary for your project.
  • Handing in your final project and successfully passing the evaluation.

If you fulfilled both requirements, you will receive your certificate as soon as the evaluation round of the final project is over. Your certificate will display:

  • Your curriculum, including the completion rate of your courses. The more you learn, the more will be displayed.
  • Your final project in the form of the title and a short description of your project as well as a hyperlink to the video presentation and, if you wish, the corresponding assessment from the evaluating expert.
     
     

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