»For our type of business, how-to videos is a sure way to attract traffic, and also present new products and solutions. This, in turn, could lead to sales if directed/communicated effectively.

»Social proof plays a big role in my purchase decisions. Reviews and blogs by users carry credibility in my analysis leading to a purchase or a recommendation to a friend.

»There are many ways to communicate ideas, thoughts and plans. I use story telling when introducing SBD to prospective customers. It catches their attention, and draws them into the discussion.…