Dr. Milanka Slavova is an associate professor at the University of National and World Economy, Sofia. She has taught Bachelor’s and Master’s courses in Marketing Management, New Product Development and recently in Digital Marketing. An experienced lecturer, Dr. Slavova has delivered marketing and sales training courses in a number of companies. In addition, she has participated in the development and the implementation of research and educational projects under the EU Framework and Long Life Learning Programmes. The areas of her research and publications are innovation management, marketing and digital transformation. Her innovative thinking inspired the initiation of the first Master’s degree programme in Digital Marketing in Bulgaria.