Dr. Markus Husemann-Kopetzky

Dr. Markus Husemann-Kopetzky is a passionate pricing researcher and experienced pricing manager. Currently, he researches behavioral pricing effects in B2C and B2B industries as a senior research fellow at the University of Paderborn, Germany. His work appeared in renowned academic journals such as the Journal of the Academy of Marketing Science and the Journal of Marketing Behavior and was cited by the daily press. In his professional career, he has held consulting and management positions in the financial services and retail industries for more than 12 years. In the past 5+ years, Markus was knee-deep into developing and executing pricing strategies as a Senior Pricing Manager for a larger online retailer before launching his consulting and training institute in 2021.



Psychological Pricing in Practice