Professor Seitz is one of the leading Digital Marketing Experts in Germany. He is passionate about data-driven, creative, and engaging digital marketing communication. He helped build and scale up several successful digital companies as managing director, founding partner and member of the board. He worked for Microsoft, WEB.DE and 1&1. At Stuttgart Media University, he is now teaching and researching in the areas of digital marketing and digital business. He is also engaged in the education of NPOs in utilising digital channels for their good causes.