User avatar

An Coppens

Chief game changer at Gamification Nation working with multinational organisations across Europe and the Middle East to achieve behavioural change through adding game elements in their business processes.

Gamification Nation Ltd offers gamification design services, the company is based in London, UK and An also spends a lot her time living in Stockholm, Sweden. We have designed solutions to encourage winning behaviours and improve business results in the areas of sales, recruitment, learning and productivity.

She is a prolific blogger on gamification and tweets under her Twitter alter ego @GamificationNat. Her 3rd book called “Gamification in business”can be downloaded on
She is also an award winning business coach, learning & development professional, author and speaker.

She has been using game elements in her work since as long as she can remember for start-ups, business executives, training, eLearning and executive coaching. She has followed courses from Gabe Zicherman, Kevin Werbach, Mario Herger, Yukai Chou and reads up on the latest thinking and often joins the debate online.