»Redbull has one of the best marketing strategies there is. They separated from the rest when they identified that they wanted to be part of all extreme sports there are... They positioned them…

»It is indeed a pretty comprehensive list of marketing things that we have from basic day-to-day to marketing campaigns. Prioritizing in parallel to other things is key to deliver the most.

»This is critical to what we want to accomplish as we are developing a new target that is not common in the region. We need to really understand how this target behaves, so we can implement the…

»We have recently done an internal study to really identify our customers. This groups many characteristics like motivation, level of education, etc where we need to position our brand and prod…