Corporate Digital Learning

Chapters 4 › Unit 4: Gamification for Martina! View instructions Hide instructions

Gamification for Martina!

Do you remember Martina from chapter 2?

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You already defined her learning objectives.
You helped her create a culture of learning.
Now it is time, to think about gamification for her online training and learning. How can you add game elements and motivate her in her learning journey?

Need some inspiration for this journal exercise?

1) Article by John Hagel and John Seely Brown on how the online game World of Warcraft can help promote innovation - even on the job.

2) Knowledge@Wharton writes about how to use gamification in the health care sector in this article published on business insider.

3) Remember the example in our main material from HP? Here is the article by Chanin Ballance to read up upon their case.

4) is a Volkswagen initiative that wants to show how easy it is to support and engage people in simple tasks such as bottle recycling or respecting the speed control.

5) Or watch this video by Khan Academy, explaining some of their gamification elements on their platform:

Video by CenterScene

We are excited to see how we can all help Martina out.

Gamification for Martina


In order to motivate Martina to engage in online training, we need to improve her intrinsic motivation. This motivation will be already pretty high for topics that she loves but she might also need to learn about new things that she is not so interested in. Therefore, we have to make the learning experience fun. Apart from well selected and designed content which is the basis for everything, we can assign points to her whenever she learns about a specific topic. These points will feed into her skill profile. As soon as she has earned a specific number of points within one skill area, she receives a badge. This badge will turn to a higher badge when she has acquired even more points. Everyone in her team can see the badges and points of each team member so that they can see who is the leading expert in which skill area. This also feeds into her performance reviews.

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