Corporate Digital Learning

Chapters 3 › Unit 3: Help out Martina! View instructions Hide instructions

Help out Martina!

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Imagine Martina, a junior but enthusiastic project manager in her company’s marketing department. She was recently promoted to Senior Marketing Manager and Team Lead, supervising 3 other staff members she was previously colleagues with. Even though Martina is quite enthusiastic about her new position, she is also anxious about all the paperwork and new responsibilities. After the first few months, she is swamped with work, feeling shy to delegate and struggling to juggle her old tasks as a project manager on top of now reporting to management.

Martina’s boss feels she now needs to learn management and team leading skills, so she approaches her about getting trained. In order for the training to be effective, we need to identify her possible knowledge gaps and desired skills.

So think about what you want Martina to learn. How can you assess this and how do you want her to learn?

Start with the learning objective and design her training backwards. If you prefer to do this by hand, download the worksheet below.

1) What do you want/expect Martina to learn?
Formulate learning objectives and standards: What should Martina know, understand and be able to do by the end?

2) How will you know and make sure that Martina has learned it?
Determine assessment and impact measurement: How can Martina show what she has learned? What should she be able to demonstrate?

3) What learning experience do you want Martina to have?
Design instructions and decide on learning activities and content forms:
How do you want Martina to learn?



First of all she should be able to overview the excigencies of her new position, meaning what are the major tasks she has to do. Secondly it would also be important which of these tasks she has to do on her own and which can be delegated to others/her team. Likewise it would be relevant to teach a little bit of time and self-management.

In my opinion the learning impact can be assessed best by doing some kind of a role play in addition to a test. By using this kind of measurement it is possible for her to show her newly learned skills and competencies in a kind of practical and wokaday oriented way.

By designing the suggested assessment in an practical orientated format, it is obvious to do so regarding the learning activities. Giving short and precise overviews on the dicussed subjects and apply them directly should be the best way to strengthen the learning outcomes. So the optimal learning format should consist of a sort of blended learning scenario, in which instructions and case studies are processed digitally and role plays and practical training are processed in presence.

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