Apple is a brand which offers a complete solution in terms of technology is not only a product it is an experience which storages evertthing we need within one small device at the touch of one click. Apple is innovation, efficency, simplicity and integration.With over $100 billion in annual revenues and a 66% increase in net sales last year, Apple encircles 50% cell pone profits and only 4% of the units share sold.
The values delivered as it was stated create a whole experience for the end user with a simple, easy to use product which is perceived as a necessary ítem in todays technological world. Apple has big dedication to customer's needs that's why entering to an Apple store is a total experience , where you can interact, touch, use the products and even have a friendly face to support any doubt which may arise meanwhile you are interacting.
Apple through their devices offers consumers to be part of a whole community, Apple users, who interact with you making it more simple.