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Digital Marketing – Critical Success Factors

Chapters 3 › Unit 3: It´s time for some analysis...dissect the digital marketing strategy of your favorite brand View instructions Hide instructions

It´s time for some analysis...dissect the digital marketing strategy of your favorite brand

What is your favorite brand?

WHY is it your favorite brand? What is their WHY? Does your why and theirs match? What are the emotional, functional, social or self-expressive benefits they deliver to you?

And how is it reflected in their marketing mix, their 4P´s?

In case you need further instructions on how to tackle it, go to the additional material section of chapter 3.1 (e.g. there is an analysis of the marketing mix of Starbucks)

MY FAVORITE BRAND

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Apple is a brand which offers a complete solution in terms of technology is not only a product it is an experience which storages evertthing we need within one small device at the touch of one click. Apple is innovation, efficency, simplicity and integration.With over $100 billion in annual revenues and a 66% increase in net sales last year, Apple encircles 50% cell pone profits and only 4% of the units share sold.

The values delivered as it was stated create a whole experience for the end user with a simple, easy to use product which is perceived as a necessary ítem in todays technological world. Apple has big dedication to customer's needs that's why entering to an Apple store is a total experience , where you can interact, touch, use the products and even have a friendly face to support any doubt which may arise meanwhile you are interacting.

Apple through their devices offers consumers to be part of a whole community, Apple users, who interact with you making it more simple.

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