New Business Models – Working Together on Value Creation

Chapters 4 › Unit 4: Write down the who, how and what for your NBM View instructions Hide instructions

Write down the who, how and what for your NBM

This chapter we concentrated on the who, how and what. Earlier in this chapter you wrote down your first ideas about the who, how and what for your NBM. Take another look at thoes ideas, write down a second version, upload it to your journal and ask for feedback.

  1. Start this journal assignment and share your text with the course community.
  2. Read the instructions in the additional material section and choose a peer group you want belong to.
  3. Copy your link into the discussion thread of your peer group and gather and share feedback.
  4. Check out also other journals and give your colleagues some valuable feedback.

Who How What of Stadsboerderij Kortrijk


- bio farmers for their products
- customers for buying what we offer
- transport to get products from the farmers to our stadsboerderij and from the stadsboerderij to the customers
- financial knowledgable people
- sales & marketing people
- logistics people
- cooks to sometimes offer prepared products
- educational people to share knowledge and insights
- help organisations to work inclusive with people on our project
- governmental health organisations to get support
- public welfare OCMW
- cooperation members
- local neighbours

- biofarmed products
- diary products
- bio meat products (tbd)
- store location
- classroom/meeting room location
- professional kitchen to prepare our dishes and give lessons on eco/veggie eating
- storage rooms
- fridge
- display material
- transport means small truck
- software and hardware cash register
- inventory system
- accounting system
- payroll system
- furniture

- we buy products from the bio producers and enter these in our inventory
- we educate people in eating healthy and sustainable
- we store everything in our store for customers to sell
- we deliver to customers what they order
- we invoice/cash register what we sell
- we pay our staff with our payroll partner


about 2 years ago

Hi Theo

Thanks for sharing.
I wondered why you don't mention the cooperationmembers as wel as the local 'neighbours' of the Stadsboerderij, in the 'who-list'.
I think that much of the multiple value is hidden in your local community, beside your customers, chainsuppliers etc.

Greetz Michel

about 2 years ago

Tx Michel for co-creating I wish to could have said I left this open on purpose ;-)

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