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Digital Marketing – Critical Success Factors

Chapters 2 › Unit 2: WHY are you doing the things you do? View instructions Hide instructions

WHY are you doing the things you do?

Prioritizing your to-do-list by looking at WHY


Primer: This assignment consists of 2 options - choose 1:


OPTION 1:

Like most marketers, you will have an overwhelming to do list. To help you prioritize it and maybe also to get rid of some tasks, we would like to ask you to:

1. Write down your marketing campaign or program related tasks or projects (depending on what is more suitable for your job situation).

2. Then probe them with WHY. WHY are you running that project or WHY are you doing this task? Ask WHY until you come to an answer that is related to an outcome that is beneficial to your business.


OPTION 2:

If you don´t have any marketing or program related tasks, do the same with other tasks you are dealing with.


OPTION 1 + 2:

If you don´t have a compelling answer to WHY it's very likely that these projects or tasks are not very important - at least right now.

Approaching everything with "WHY?" in mind is a habit. The more often you do it, the easier it will get. : )


PS: This assignments only refers to tasks or projects that are related to things/ information you can share with others. Because there is no "private option" setting. You can either choose to share it with your course members only or with the whole iversity community (See last point in the journal entry "Permission")

Why "Why" is Important!

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In today's world, time is at a premium. Optimizing and prioritizing one's tasks or projects is not only key to delivering great outcomes, but also to achieve a better work-life balance. Asking WHY is a simple but effective way to identify what is important, and get behind them totally. This is going to become a habit for me.
"Why" am I doing this course? Because it helps me understand digital marketing in depth, and use this knowledge to deliver better results at work!

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