Digital Marketing – Strategies & Channels

Chapters 2 › Unit 2: Are you a story teller? View instructions Hide instructions

Are you a story teller?

Storytelling is one of the most powerful tools - for your brand and for YOU, too.

Anytime you want to convince and reach someone and when you want to make things happen, storytelling is a key element. Especially, if you are in a leading role.

In case you don´t believe us, you might wanna watch this video, especially tailored to storytelling in leaderhsip (side note: we just liked the trailer, we haven´t read his book!)

Video by David Hutchens

For those of you, who prefer an article, here you go.

So this assignment is about you, reflecting (and practicing ;)) how to becoming a better storyteller!

It´s less about writing an essay, but more about reflecting and practicing your own behavior.

Think about the following questions:
- How often do you tell stories? Is it part of your everyday language?
- How do you currently incorporate stories into your work?
- Can you tell there is a difference in people´s reactions, when you tell a story vs facts?
- Next time you hold a presentation: Can you open with a story - that happened to you or someone else - that relates to your audience´s situation?

In addition to our storytelling material in chapter 2.3, you might find more tips here or here.

And always remember: In the end, its about replacing rational talk by addressing the elephant, our emotions.

PS: "Great stories happen to those who can tell them" (Ira Glass)

Stories do it better


i love stories even though i'm not a great storyteller.
I usually use stories to convince someone who i cannot convince with theories or facts.
I was talking yesterday with my boss about progress in the customer experience on our website. I tried to tell him about trends, implementations etc, but nothing seemed to work. As last option i told him about a bad experience i proved on my skin last week. The story was similar with what we were discussing and in this way he was more open to listen my reasons and accepted that the traditional way doesn't work anymore.

Storytelling is a great power, but you need time and experience to use it in the right way. It seems easy to tell stories, but it is not.

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