Roberto Strano
Roberto’s Journal
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»1) I'm supposed to work on our new website , but actually i'm avoiding doing it because i have no clear idea about how to have it designed. 2)About my future business i believe i should work m…

why m I doing what i'm doing?

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Roberto Strano, 18 Feb 17

»Awareness phase A) Feelings, thoughts and actions: needs an holiday, looking for the top 3 solutions B) Triggers & Influencers: WOM, TV interview to our Boss C) Touchpoints (offline &…

booking in an hotel unique in his way

Roberto Strano, 27 Jan 17

»Amazon has been my favorite brand in the last 10 years. i thought long about which brand i had to choose but eventually i decided for amazon. At first sight it is hard to define amazon as a br…

Amazon Story: a brand which doesn't own anything

Roberto Strano, 04 Dec 16

»Like most of us, i have so many ideas. I'm lucky because i work in a big hotel, which doesn't need help to improve the bookings. we are already over 92% of occupancy all year round. What we …

Too many tasks, too many ideas too little time

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Roberto Strano, 27 Nov 16

». The demise of classic online communication - (Let´s be honest:) Are you using an ad blocker? And if so, why? i have my Adblocker always on, because nowadays it is impossible to surf on inte…

the hidden truth behind the screen

Roberto Strano, 18 Nov 16