Corporate Digital Learning

Chapters 4 › Unit 4: Gamification for Martina! View instructions Hide instructions

Gamification for Martina!

Do you remember Martina from chapter 2?

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You already defined her learning objectives.
You helped her create a culture of learning.
Now it is time, to think about gamification for her online training and learning. How can you add game elements and motivate her in her learning journey?

Need some inspiration for this journal exercise?

1) Article by John Hagel and John Seely Brown on how the online game World of Warcraft can help promote innovation - even on the job.

2) Knowledge@Wharton writes about how to use gamification in the health care sector in this article published on business insider.

3) Remember the example in our main material from HP? Here is the article by Chanin Ballance to read up upon their case.

4) is a Volkswagen initiative that wants to show how easy it is to support and engage people in simple tasks such as bottle recycling or respecting the speed control.

5) Or watch this video by Khan Academy, explaining some of their gamification elements on their platform:

Video by CenterScene

We are excited to see how we can all help Martina out.

Gamification for Martina

1 comment

By her own and her team:
When they reach milestones on the roadmap of their learning goals (e.g. achieve a certain score at quizzes, or finish a module at a certain date) they get rewards like a coffee sponsored by the company or a free lunch. And to motivate them even more, as soon as all members have achieved a certain learning goal they can enjoy their free coffee or free lunch at the same time to pass time together and exchange about their learning experience.

Or maybe the tasks and goals of the learning modules can be structured in a way that they can only be achieved in collaboration the other learners who are in a similar situation like she. The rewards could be shaped like mentioned above.

Of course HR has to support this endeavor.


over 2 years ago

Hi Robert,
I like the idea of coffee or lunch as a reward! I reward myself in a similar way to finish this online course but didn't even realized that I gamified my learning process this way :)

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