Corporate Digital Learning

Chapters 3 › Unit 3: Help out Martina! View instructions Hide instructions

Help out Martina!

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Imagine Martina, a junior but enthusiastic project manager in her company’s marketing department. She was recently promoted to Senior Marketing Manager and Team Lead, supervising 3 other staff members she was previously colleagues with. Even though Martina is quite enthusiastic about her new position, she is also anxious about all the paperwork and new responsibilities. After the first few months, she is swamped with work, feeling shy to delegate and struggling to juggle her old tasks as a project manager on top of now reporting to management.

Martina’s boss feels she now needs to learn management and team leading skills, so she approaches her about getting trained. In order for the training to be effective, we need to identify her possible knowledge gaps and desired skills.

So think about what you want Martina to learn. How can you assess this and how do you want her to learn?

Start with the learning objective and design her training backwards. If you prefer to do this by hand, download the worksheet below.

1) What do you want/expect Martina to learn?
Formulate learning objectives and standards: What should Martina know, understand and be able to do by the end?

2) How will you know and make sure that Martina has learned it?
Determine assessment and impact measurement: How can Martina show what she has learned? What should she be able to demonstrate?

3) What learning experience do you want Martina to have?
Design instructions and decide on learning activities and content forms:
How do you want Martina to learn?

digital learning strategy for martina


The learning objective are management and leadership skills. Martina already has the knowledge and experience in manager (since she was the project manager) however there might be gap in fulfilling the role as the marketing manager. The organisation's culture would have an impact on the role of new position and the way she should lead so knowledge of the culture is important (assuming she does not have a full grasp of the culture).
I would do an observation assessment on martina to see how her leadership quality is like and for martina to do a self evaluation. Once finding out her limitations, a semi-formal training on leadership and a few face-to-face courses for Martina on marketing management will be required. There are numerous leadership programs that Martina can attend

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