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Digital Marketing – Strategies & Channels

Chapters 2 › Unit 2: Are you a story teller? View instructions Hide instructions

Are you a story teller?

Storytelling is one of the most powerful tools - for your brand and for YOU, too.

Anytime you want to convince and reach someone and when you want to make things happen, storytelling is a key element. Especially, if you are in a leading role.

In case you don´t believe us, you might wanna watch this video, especially tailored to storytelling in leaderhsip (side note: we just liked the trailer, we haven´t read his book!)

https://www.youtube.com/watch?v=M4TaHmcXWfU
Video by David Hutchens

For those of you, who prefer an article, here you go.


So this assignment is about you, reflecting (and practicing ;)) how to becoming a better storyteller!

It´s less about writing an essay, but more about reflecting and practicing your own behavior.

Think about the following questions:
- How often do you tell stories? Is it part of your everyday language?
- How do you currently incorporate stories into your work?
- Can you tell there is a difference in people´s reactions, when you tell a story vs facts?
- Next time you hold a presentation: Can you open with a story - that happened to you or someone else - that relates to your audience´s situation?

In addition to our storytelling material in chapter 2.3, you might find more tips here or here.

And always remember: In the end, its about replacing rational talk by addressing the elephant, our emotions.

PS: "Great stories happen to those who can tell them" (Ira Glass)

Are you a story teller?

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So Sorytelling is a powerful tool for the B+D brand. With this concept we can create this stories that will make the users connect to the product and to the projects that they will be able to do.
When you take a complete portfolio and create a story around those products the user will connect easier as they will see themselves in those realities.

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