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Digital Marketing – Critical Success Factors

prudencio Gonzalez
prudencio’s Journal
6 Entries

»Redbull has one of the best marketing strategies there is. They separated from the rest when they identified that they wanted to be part of all extreme sports there are... They positioned them…

It´s time for some analysis...dissect the digital marketing strategy of your favorite brand

prudencio Gonzalez, 17 May 17

»It is indeed a pretty comprehensive list of marketing things that we have from basic day-to-day to marketing campaigns. Prioritizing in parallel to other things is key to deliver the most.

WHY are you doing the things you do?

prudencio Gonzalez, 17 May 17

»This is critical to what we want to accomplish as we are developing a new target that is not common in the region. We need to really understand how this target behaves, so we can implement the…

Let´s start with...YOURSELF! Or: Switch in your role as a customer!

prudencio Gonzalez, 17 May 17

»We have recently done an internal study to really identify our customers. This groups many characteristics like motivation, level of education, etc where we need to position our brand and prod…

Let´s go on a journey ....

prudencio Gonzalez, 10 May 17