Digital Marketing – Critical Success Factors

Chapters 2 › Unit 2: WHY are you doing the things you do? View instructions Hide instructions

WHY are you doing the things you do?

Prioritizing your to-do-list by looking at WHY

Primer: This assignment consists of 2 options - choose 1:


Like most marketers, you will have an overwhelming to do list. To help you prioritize it and maybe also to get rid of some tasks, we would like to ask you to:

1. Write down your marketing campaign or program related tasks or projects (depending on what is more suitable for your job situation).

2. Then probe them with WHY. WHY are you running that project or WHY are you doing this task? Ask WHY until you come to an answer that is related to an outcome that is beneficial to your business.


If you don´t have any marketing or program related tasks, do the same with other tasks you are dealing with.

OPTION 1 + 2:

If you don´t have a compelling answer to WHY it's very likely that these projects or tasks are not very important - at least right now.

Approaching everything with "WHY?" in mind is a habit. The more often you do it, the easier it will get. : )

PS: This assignments only refers to tasks or projects that are related to things/ information you can share with others. Because there is no "private option" setting. You can either choose to share it with your course members only or with the whole iversity community (See last point in the journal entry "Permission")

Customers Shop Front Roadshows


I am organizing a series of customers shop front roadshows whereby we set up tents to showcase our range of products to help our customer to sell our products to their end-users.

The objectives of the events as follows
(1) To create a sense of confidence among our customer that we are committed to help grow their business by selling our products.
(2) To enable the end-users to try our products hand-on, in order for them to judge the products performance by themselves.
(3) To foster a closer understanding of the end users needs and wants for our products, which help us to improvise our products offering.

Normally, we will ran the event during weekend whereby more end-users can come to our customer to try our products.

We usually set up tents in the customer shop to create a exciting and fun environment to induce the end-users to come and see.

Besides set up tents, we will display our products and let the end-users to try our products hand-on. We added some music, refreshment and games to keep the event energy up through the event.

We are targeting our customers and their end-users, to enhance our sales through brand loyalty.

Normally, we will show case our latest products and added some up coming innovative products to create a innovative brand.

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