Corporate Digital Learning

Chapters 4 › Unit 4: Gamification for Martina! View instructions Hide instructions

Gamification for Martina!

Do you remember Martina from chapter 2?

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You already defined her learning objectives.
You helped her create a culture of learning.
Now it is time, to think about gamification for her online training and learning. How can you add game elements and motivate her in her learning journey?

Need some inspiration for this journal exercise?

1) Article by John Hagel and John Seely Brown on how the online game World of Warcraft can help promote innovation - even on the job.

2) Knowledge@Wharton writes about how to use gamification in the health care sector in this article published on business insider.

3) Remember the example in our main material from HP? Here is the article by Chanin Ballance to read up upon their case.

4) is a Volkswagen initiative that wants to show how easy it is to support and engage people in simple tasks such as bottle recycling or respecting the speed control.

5) Or watch this video by Khan Academy, explaining some of their gamification elements on their platform:

Video by CenterScene

We are excited to see how we can all help Martina out.

Gamification for Martina


I’d use the following main principles of gamification to stimulate Martina’s learning:

Give her badges.

No way, just kidding:) I'd do this instead:

Clear objectives of the current course
I would explicitly state the learning goals wherever possible, to make sure Martina is aware why she’s learning what she’s learning. For example: “Hi Martina, watch this MOOC to learn to delegate”. The form of this would depend on the medium (e.g.could be integrated into MOOC interface, could be done as email notifications etc)

Give sense of progress
I would make sure that she sees where she's at in the course. How much she's accomplished, and how much there’s left to do. One of the form of this is a progress bar with percentage of the course completed (exactly how it’s done on Iversity).

Performance feedback
Short quizzes after each module, I really like how it’s done on Coursera. There’s a fair amount of challenge (i.e. you need to score 80 percent to pass, and you can do quizz only once a day or even month, if it’s a final exam) which only increases the sense of achievement and makes you go over course materials more thoroughly.

Tap into intrinsic motivation and keep raising the bar
Suggest additional optional leaning content. So, if, while doing the main course, she develops a genuine interest in the subject matter, say, wants to dive deeper into some aspect of leadership, I'd show her contextual suggestions (could be links to other MOOCs, or links to articles etc).

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