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Corporate Digital Learning

Chapters 3 › Unit 3: Creating a Culture of Learning for Martina View instructions Hide instructions

Creating a Culture of Learning for Martina

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Imagine Martina from Unit 3 again. She is working 40 hours a week and on top of that, needs to learn about managing and leading a team in an online training class.
So now Martina is trying to integrate her learning and training into her work. However, she feels uncomfortable reading a text or watching a video as part of her online training in front of her team at work. In the end, she decides to learn at home in her free time, making her more stressed than before.

Help Martina create a learning culture in her team or office!

For example: She could create a corner in the office with a flag on it, when it is learning time, every Friday afternoon for 2 hours. She could block her calendar, creating deadlines for herself to finish the tasks, have open conversations with her staff members about her learning experiences etc.

How can you support her?

There are quite a few ideas you can develop after having read all the implications that a corporate digital strategy involves in the main and the additional material.

Do you need more inspiration for the task? Then have a look at the following links and articles:

Put yourself in the shoes of the learner: This nicely written article in the Washington Post illustrates the power of spending two days as a learner and experiencing their everyday lives.

How much time do you spend on learning a week? This short article by Jane Hart includes a poll about how many hours people spend on learning. She also wrote about 5 steps towards Modern Workplace Learning. It is important is to see the change, be the change and support the change.

Or maybe you get some inspiration by a rather controversial article and push for employees to learn in their free time? Quentin Hardy wrote in the NY Times about how AT&T "Tells Its Workers: Adapt, or Else".

Find some images that visualize how you can help Martina and how Martina can create a culture of learning. Upload these images as part of your journal entry and your ideas so that we can collect them at the end and create a collage.

Creating a Culture of Learning for Martina

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I think it’s the moment when the company needs to demonstrate the change, encourage the desired behaviour by showing it off. I would:

  • announce the culture change via internal marketing campaign, explain that we are aiming to adapt a learning culture

  • give clear instructions as to WHAT to learn (this would have been based on the backwards design done before)

  • give clear instructions as to HOW to learn (i.e. everyone can spend up to X hrs a week learning)

  • create a space dedicated to learning only, right in the middle of the office, make it highly visible to everyone

    • this would have taken care of the awkwardness to learn next to people who are working
    • encourage the most enthusiastic learners to go there (to set example and start other people wondering what’s happening there)
    • having such positive and convenient learning context would have helped to naturally emerge discussions between students

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