PRO

Digital Marketing – Critical Success Factors

Chapters 3 › Unit 3: It´s time for some analysis...dissect the digital marketing strategy of your favorite brand View instructions Hide instructions

It´s time for some analysis...dissect the digital marketing strategy of your favorite brand

What is your favorite brand?

WHY is it your favorite brand? What is their WHY? Does your why and theirs match? What are the emotional, functional, social or self-expressive benefits they deliver to you?

And how is it reflected in their marketing mix, their 4P´s?

In case you need further instructions on how to tackle it, go to the additional material section of chapter 3.1 (e.g. there is an analysis of the marketing mix of Starbucks)

Subaru

0 comments

As a brand, Subaru knows exactly who its customer is and what they like to do. It caters to the adventurous and outdoorsy car drivers that appreciate a car that is unpretentious, effective, powerful, that takes them safely everywhere they want to go.

The essence of their advertising is this: "Love. It's what makes a Subaru a Subaru." It signals a shift from a largely rational message scheme touting all-wheel-drive, safety technology and "Boxer" engines to one that talks about those things in an emotional way.

Your Comment

Please login to leave a comment.