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Thinking Complexity

17 Jan 2018, 03:54 PM
Chapters 2 › Unit 2: Draw a multiple loop structure View instructions Hide instructions

Draw a multiple loop structure

This exercise will help you practice looking for multiple loops at work in a situation.
This article reports on a slowdown in Starbucks' sales in the US. Your task is to draw a systemic structure with two loops: a reinforcing loop that is the motor of Starbucks' same-store sales growth and the balancing loop from new competition that has recently slowed growth.
www.bloomberg.com/news/articles/2016-04-21/starbucks-sales-trail-estimates-as-growth-slows-in-americas

Hint: You can base your work on the Netflix illustration from the video.

A suggested solution is provided in the references.

Starbucks sales trail estimates

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Reinforcing loop: (PV)Starbucks’s same-store sales and (A)growth in same-store sales using marketing stategies (+) makes market more appealing to new competition (+)

(PV)New Competition (Dunkin & Panera) and (A)growth in Starbucks’ sales (-)

S-shaped graph as B-o-T

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