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Digital Marketing – Critical Success Factors

Chapters 3 › Unit 3: It´s time for some analysis...dissect the digital marketing strategy of your favorite brand View instructions Hide instructions

It´s time for some analysis...dissect the digital marketing strategy of your favorite brand

What is your favorite brand?

WHY is it your favorite brand? What is their WHY? Does your why and theirs match? What are the emotional, functional, social or self-expressive benefits they deliver to you?

And how is it reflected in their marketing mix, their 4P´s?

In case you need further instructions on how to tackle it, go to the additional material section of chapter 3.1 (e.g. there is an analysis of the marketing mix of Starbucks)

It´s time for some analysis...dissect the digital marketing strategy of your favorite brand

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CHANEL. By far my favorite brand .
Because it reflects on how fashion should be : Ladylike, Stylish, Luxurious and of High Quality, Chic, Graceful, Elegant, Simple.
Their WHY : Fashion passes , style remains. The line of garments prove revolutionary, changed women's relationship with their bodies and their way of life to immediate success.
CHANEL is the vocabulary of fashion. Is discipline. Is revolutionary. Values like glamour, luxury and beauty. Uses fine materials, is modern but in the same time remains classic.
The brand fascinates me in a way that makes me feel fashionable, successful and power.
This reflects to their Marketing Mix from the Brand, Quality, Design on the PRODUCT , their premium PRIME is totally reflecting to the luxury of the Brand, their Advertising is Inspiring from the Heritage and it can be found only in specific locations of equal Luxury, which give you this sense the moment you enter their stores or visit their website.

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