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Predictive Analytics in Commerce

Chapters 4 › Unit 4: Blow us Away With Your Model! View instructions Hide instructions

Blow us Away With Your Model!

Step 1. Build the best possible model

Nienke has challenged you to build the best possible model, so let’s do that! In this link you can find the two functions, gainLiftChart and glmNextBestVariable, that help you create the best possible model.

Step 2. Visualise your model

Creating a model is important, but communicating the outcome of the model is also important. That’s why we want to challenge you to visualise the outcomes of the model on a poster to inform your colleagues about the profile of the customers with a high probability to buy. In this way they can set up a relevant action to approach these customers.

This poster does not necessarily need to be a piece of white paper, it can also be a powerpoint, a dashboard, whatever you feel comfortable with.

Share your visualisation with the community, let us know where you struggled the most and also what you enjoyed the most about this assignment!

Target the right customers

2 comments

Comments

over 1 year ago

Nice visualization! It looks like you found a great model to make a smart selection of customer.
I only have one question: in the model outcome of Adrienne (additional material chapter 4 unit 1) she says you should target customers without a home-, car- and accident insurance while your model suggest to target those with a home-, car- and accident insurance. Do you think you can explain the big difference?

about 1 year ago

Yes, that is a typo, it should of course be without these insurances, as it then also intuitively makes more sense that we will have a higher probability of targetting these customers.

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