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Digital Marketing – Critical Success Factors

Chapters 3 › Unit 3: It´s time for some analysis...dissect the digital marketing strategy of your favorite brand View instructions Hide instructions

It´s time for some analysis...dissect the digital marketing strategy of your favorite brand

What is your favorite brand?

WHY is it your favorite brand? What is their WHY? Does your why and theirs match? What are the emotional, functional, social or self-expressive benefits they deliver to you?

And how is it reflected in their marketing mix, their 4P´s?

In case you need further instructions on how to tackle it, go to the additional material section of chapter 3.1 (e.g. there is an analysis of the marketing mix of Starbucks)

Favorite brand RINGANA

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WHY They want to make the world a better, healthier place
HOW by 100% ethical acting 100% consequence 100% fresh and 100% pure products. No fake, no exploitation, no cheat, no …..
WHAT/Their Ps
Products - 100 % active ingredients, produced and handled sustainable
Promotion - face to face by word-of-mouth spreading, social media
Place - Online Shop and direct deliveries
Price - Reasonable to pay the producers and everyone related fair and adequate

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