New Business Models – Working Together on Value Creation

Chapters 1 › Unit 1: It's time for your 1st & very important task View instructions Hide instructions

It's time for your 1st & very important task

As you've learnt, the community aspect is very important in this course and when it comes to creating a NBM. So that you success with your model, follow the instructions below, submit your first assignment, copy the link into your discussion forum group and gather and share feedback in the course community.

  1. Think about your initial idea and write it down.

    Here are some additional thoughts for you: What is the community you would like to create or the community you would like to connect your business model to. Who are you going to make your business model for?

  2. Start this journal assignment and share your text with the course community.

  3. Read the instructions in the additional material section and choose a peer group you want belong to.

  4. Copy your link into the discussion thread of your peer group and gather and share feedback.

  5. Check out also other journals and give your colleagues some valuable feedback.

1. Lifemaps.NL: communities to work with/for


Current situation Lifemaps.NL:

  • The products: lifemaps and building blocks for lifemaps have been developed by me, in a creative process, without any other consideration than to bring experiential knowledge in personal life and business to the surface and to mold it into an accessible form for others. Real-life learning from each other through generations is an important theme for me. The choice of the form - posters, stickers - was not deliberately chosen, but came out as the one form that I could create and that appeared to work.

  • The lifemaps program for intuitive self-discovery and self-development is what came out of this process. Until shortly, it was just a hobby. Everything else that is there, now: co-creation partners, experiences with/references for lifemaps, site & shop, etc. has been added afterwards.

  • Recently, I have set the objective to develop a viable business around lifemaps and to make the journey from the current status to a NBM.

The communities which I am making my NBM for/with:

  • The core community consists of multi-talented people: highly intelligent, sensitive and creative (in different combinations of all three). I already knew, that I have been inspired by my sons and daughters in law - they are multitalented. Only recently others made me aware, that I had developed the lifemaps for people like myself - motivated by the idea of how wonderful I would have found it, to have had instruments like lifemaps available to me, when I needed them.

  • The second community - for co-development, collaboration and co-creation - is that of selected coaches and trainers with whom there is a good match AND who also strive to live second tier values (Spiral Dynamics integral) and offer innovative and WEconomy inspired services. Note: they are often self-employed.

  • The third community is not really a community: the WEconomy inspired, WE-oriented and 'whole systems' people in HR, Innovation, CSP and Talent Development of the top 500 businesses and in universities - as an entry point to reach all multi-talented individuals in those organizations.

  • In a collective ideation process with family members, closest friends and colleagues the first image of my business model came into life. Showing the circle around the core as being 'multi-talented people like me' - be it as users of the lifemaps or as partners for co-creation. What also came forward is that for the broader community more and more connections will be developed between the second and third community. Since I am a new business developer this will include brining in my experience in this area as contribution to value creation. enter image description here

Other elements of a NBM

  • Value exchange in addition to selling/buying. No rules are preset, here, the 'deal' will be custom-made each time.

  • Co-creation, using a 'house-keeping book' to evaluate the value exchange and do value accounting. Besides money we are working with 'love coins'. 10 Love coins are equivalent to 111 euro, VAT included, for 1,5 hours of co-creation. The evaluation takes place after each session and is consensus based.

  • A compensation strategy for the non-sustainable characteristics of the current business (only the webhosting aspect of the current Lifemaps.NL business has a 'green label'): I have taken a couple of measures to diminish my personal footprint: became a vegetarian, sold my car (now using public transport and car sharing) and bought solar panels.

  • A start-at-the-other-end strategy for the lack of community/sharing: since there is no real community linked to Lifemaps.NL yet, I have decided to be part of other people's communities and to proactively invest (money, advice, time) in their work.


about 2 years ago

Are these love coins a type of bitcoins? Are you developing some type of smartcontract?
M. Fuensanta D.

about 2 years ago

Hi dear Maria,

The love coins we are using are virtual. In our co-creation we determined that 1,5 hours of working together would equal 111 euro as well as 10 love coins. After a working session we each answer the question: how was the balance of giving and receiving for this session? E.g. Suppose for me giving: receiving was 40:60. For her it also felt that she brought in more value than I did and she said: what about you owe me 2 love coins? I agreed. In exchange I will give her free business advice for those 2 love coins. OR I could have given her a coupon to buy a lifemap product with a value of 40 euro.

We also work together in the classical service provider <-> client pattern mode, e.g. when I am asking her to guide me in a constellation to discover my ideal customers. In this case I will pay her 111 euro.

About a smart contract.... ? We are currently experimenting with a simple house-keeping book in which our actions, value created and value evaluation are noted down. So we are still far from a contract. The book NBM shows an example of a balance sheet including factors tot adhere to circular economy principles and additional factors to adhere to WEconomy. That would be a next step for us.



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